iPad Boasts 95% of All Tablet Traffic
It’s been a pretty good year for the iPad. Not only did it manage to nab 70% of the total tablet sales volume this year, but as it turns out, nearly all tablet web traffic is happening on Apple’s flagship device. And when we say “nearly all,” that’s precisely what we mean: according to a study conducted by the analytics firm Chitika, a full 95% of all tablet browsing is happening on iPads. This number is staggering, of course, but even more so considering that the next closest competitor, the Samsung Galaxy, is only responsible for a mere 1.2%.
Given this wild success, it’s becoming more and more difficult to imagine how Apple might avoid the term “iPad” becoming generic in the same way that “aspirin” did. (Although for our part, we’re happier with that than we might have been by “MacPad” or “PadMan” suffering the same fate.) But once we step beyond the “wow” factor of the iPad’s total domination of the tablet market, or the fact that Apple could itself bail out Greece from its petty cash drawer, we’re left to wonder what the rest of the industry is doing to catch up. The Kindle Fire and Barnes & Noble’s Nook are both doing well, but it appears as though both of those devices are actually being used as e-readers rather than as low-budget tablets. It seems where tablets are concerned, the only money to be made at the moment is in the niches.
This is great news for mobile app developers. It’s worth noting that Chitika’s data was based on the total number of ad impressions across all tablet web consumption, which means that impressive 95% number is not restricted to the iPad’s integrated web browser. In other words, mobile apps that incorporate consistent web access into their functionality (and most do these days), and which use an ad-based monetization model, are all the rage for iPad developers. So if you have an idea for one, don’t wait! Drop us a line and we’ll get you started with three free iPad development quotes.
