Putting flesh on the bones: Content and graphics for your iPad app

If you have a great idea for an iPad app, your first and most important step is to ensure that you manage to transform that idea into a reality.  Your second and only slightly less important step is to make certain that your finished product does justice to your initial idea … and for that to happen, you’ll need to take great care in the written and graphic content that goes into your mobile app.  Today we’re going to help you do just that.

• Written content:  Unfortunately, not everyone is gifted with the ability to write concisely, succinctly, and well.  There’s no shame in admitting as much when you start assembling your development team.  We cannot stress enough how important written content is for the success of a mobile app – if you don’t feel up to the task, it’s nice to know there are companies out there like Constant Content willing to provide advice for those seeking content writers.  (It’s also worth mentioning that site is definitely worth a gander even if you’re writing your own content.)  Of course, if you’re planning on finding freelance writers using search engines, you’ll get millions of hits, far too many to be able to discern, at least not efficiently, who is worth hiring and who is not.  The good news is that the folks at Idea Launch posted a list of tips for hiring content writers.
• Graphics:  One component of iPad apps that sets them above their smartphone counterparts is the richness of the graphic content.  Even if your app isn’t going to be graphically intensive, we can’t overstate the importance of logos and branding in an increasingly competitive mobile app market.  If you don’t have the considerable training in graphic design to undertake such a task capably, you’ll probably want to hire it out to someone who does.  There are ample freelance designers out there on sites like Etsy and ELance who are looking for work, but as is the case with iPad app developers, you’ll want to make sure you hire someone tried and true, with references and products you can view in advance, before you consider adding them to your team.

Of course, if you’ve got an idea for an iPad app, contact us to get three free app development quotes from experienced, US-based developers.