Some of us are old enough to remember when there was an actual number of burgers served on our local McDonald’s signs when we drove by. We also remember the moment in 1993 when the company gave up counting and switched to “billions and billions.” Those numbers are impressive, of course, but McDonald’s has been around since 1937, so they had plenty of time to rack them up.
The mobile app industry is considerably younger, but that certainly doesn’t stop the app stores from hyping and celebrating their own milestones with great fanfare. You might recall that Android feted its ten billionth download late last year, and while certain analysts were underwhelmed by the significance of that particular benchmark, we can’t help being impressed.
As it happens, Apple is zeroing in on its own milestone, and has even created a countdown clock as the total volume of its mobile app downloads approaches twenty-five billion. Apple plans to celebrate by offering the customer who downloads the twenty-five billionth app $10,000 to spend in the App Store. (If you happen to click the countdown clock’s link, you’ll notice those numbers are flying by; so if you’re trying to be that 25 billionth customer, happy hunting.)
This figure is especially impressive, considering that it was only last year that Apple celebrated its ten billionth download with the same prize for the lucky customer (who, incidentally, initially hung up on Apple’s rep, thinking it was a telemarketer), which means that Apple moved fifteen billion apps off its virtual shelves in just over one calendar year.
As to whether or not “total number of downloads” is as significant a metric as all the hype would seem to suggest, we’re not sure it matters. The truth is that the mobile app industry is clearly thriving, even in our uncertain economic circumstances, and there’s never been a better time to get into the business. If you have a great idea for a mobile app, drop us a line and we’ll get you started with three free app development quotes from our network of experienced app developers.